Loklore is an artisanal homeware brand based in Jaipur, Rajasthan, India.
In order to capture the essence of the brand and the values behind it , I worked closely with the founder
and translated his vision into Instagram posts.
Post 1 - Festival Greeting
Post 2 - Brand Introduction
Post 3 - Ayureya Flower Pot (Individual Product)
Post 4 - Drink Recipe (Lifestyle Content)
Post 5 - Gulbahar Series Introduction
Post 6 - Salad Spoons
Post 7 - Small Chopping Board
Post 8 - Chopping Board Care
This project is close to my heart as it relates to my hometown (Jaipur) and has inspired most of the content,
along with other aspects of the Indian culture. My focus was to make the posts and stories look sophisticated and clean
while capturing the essence of the hard work put into each piece by the artisan who made it, and respect them in the process.
Shedding light on the techniques, materials and utility of the product, I aimed to serve the client what they envisioned
for their brand's social media.
Tools - Adobe Illustrator, Photoshop, InDesign.