Firefox is known for prioritising privacy, transparency, and user control.
Over time it lost its cultural relevance in a rapidly evolving tech landscape.
This project repositions it as a friendly, AI-integrated browser that helps users explore
the internet smarter, safer, and more intuitively, with a companion always by their side.
This box represents the browser and the people looking on the outside represent the trackers or outsiders who cannot view the inside of the browser and the user info.
Browsing made more human and intuitive, with Kit acting as a constant companion.
Intelligent and capable, while remaining warm, playful, and approachable.
A friendlier, user-first voice built around fox-inspired humor that is clever, warm, and occasionally bold.
My roles in this group project are
Art Direction, Video Editing and motion graphics, Experiential marketing and Copywriting
Tools - Photoshop, Figma, Adobe After Effects, AI Softwares for mockups (Claude, Chat GPT, Lovart)