I designed the SXSW 2026 conference as a bold, next-gen conference that highlights how technology has consumed the world and peoples perception of themselves through the use of innovative technology and interactive experiences.

The project transforms SXSW into a space where the new generation doesn’t just consume tech blindly, but they learn to rise above

the digital persona and back to real life, being a part of a visceral self-awareness that lingers long after the screens dim.

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This is an ADBR 305 'Brand Innovation: From Physical to Virtual' class project done at SCAD

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Tools - Photoshop, Illustrator, After Effects, Procreate, Figma and AI Image Generation (Chat GPT).